Taking part in several in a variety of several types of exhibitions in more than 15 europian and Asian countries.
Small groups of manufactures and industrial experts group visitors in case of new know-how and technology have saved benefits experience.
This practical guide contains information, tips, and techniques to help you succeed at exhibitions.
The information is based on experiences involved in preparing for, organizing.
Before defining precisely why you are attending an exhibition you need to be assured you are going for the right reasons.
Why are you going to this particular or visiting exhibition?
What are you hoping to get out of visiting?
Who are you hoping to meet when you are in the exhibition?
How likely is it that your target audience will be visiting?
The most common reasons tend to be:
- To meet new prospects/contacts /cooperation/know-how transfer
- To make your presence felt
- To launch new products/services/Business
- To promote your market/brand
Try where possible to set targets, as this gives you something to measure your performance against at the end of the exhibition.
The right approach to enhances your chances of making progress, the opposite can scupper any prospects you may have entertained of making a there and then or at some point in the future
Which ask a question in an open manner:
What is your particular interest in?
What do you particularly like about that?
How have you found it in the exhibition today?
How familiar are you with exhibitors?
How much do you know about exhibiting?
Why are you attending this specific exhibition?
What are your objectives?products/services/technology/kow-how
What detail are you likely to enter?
Where are they most likely to come from?
Do they speak English? or you need a translator?
How have you decided to record the details of the exhibitor?
I will be glad to transfer my experience